The project proposes a series of objects in which protesters identify them self.
It’s a stereotypical account of contemporary society, in which photography is the ideological weapon of capitalism. Daily we are exposed to the bombardment of images, between the technically good photography which stands for the ideal and the beauty, and the bad photography without any filters, standing for the brutality of the real.
My work is in the transmutation of the technically good photography as a medium to transmit a message of protest, interrogating in this way the essence of image itself.
The idealisation in the commercial format of the object is used against the source of commercials themselves.
The message presents a double interpretation. It shows the conformity of the most radical protesters standing for anti-conformism and anarchy, who in fact end up confining their identity in specific objects.